A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

The true test of one's mettle is how many times you will try before you give up.

The ego is the ultimate conspirator.

Did you just mentally pistol whip that guy, with his own gun? Nice, Amber. I would have just killed him.

I do know I'm a control freak.

I think all those actors from that generation, like Bogart - they were wonderful actors. They didn't act. They just came on and they did it, and the characters were wonderful.

I always knew I had to work hard.

Art and life ought to be hurriedly remarried and brought to live together.

The silence was an intense roar.

We're all living on borrowed time. The trick is to come up with works of sufficient interest to pay off the debt.

When the spirit most closely approaches the physical earth, then we have the perception of fragrance.