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Seth Godin Quotes: A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
         

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.


Seth Godin
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Other quotes of Seth Godin


Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.



You can listen to what people say, sure. But you will be far more effective if you listen to what people do.

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.



Leadership is the art of giving people a platform for spreading ideas that work.

Leadership is the art of giving people a platform for spreading ideas that work.



The job isn't to catch up to the status quo; the job is to invent the status quo.

The job isn't to catch up to the status quo; the job is to invent the status quo.



As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.



Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.

Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.



Don't find customers for your products, find products for your customers.

Don't find customers for your products, find products for your customers.



Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.



Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.

Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.



You are not your resume, you are your work.

You are not your resume, you are your work.





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His was the strong soul, gentle, but tempered with fire, fervent, heroic and good, the helper and friend of mankind. It is such as he who make progress possible.

His was the strong soul, gentle, but tempered with fire, fervent, heroic and good, the helper and friend of mankind. It is such as he who make progress possible.



All business sagacity reduces itself in the last analysis to a judicious use of sabotage.

All business sagacity reduces itself in the last analysis to a judicious use of sabotage.



One cannot make oneself but one can sometimes help a little in the making of somebody else.

One cannot make oneself but one can sometimes help a little in the making of somebody else.



A politician is a person who can make waves and then make you think he's the only one who can save the ship.

A politician is a person who can make waves and then make you think he's the only one who can save the ship.



I love 'Last Call.' It took me a little bit to figure out that I wasn't going to be that guy in a suit telling monologue jokes.

I love 'Last Call.' It took me a little bit to figure out that I wasn't going to be that guy in a suit telling monologue jokes.



Anything seen on TV is, in a subtle and sinister sense, thereby endorsed.

Anything seen on TV is, in a subtle and sinister sense, thereby endorsed.



My philosophy of life is simple: I need someone to love, something to wait and do something.

My philosophy of life is simple: I need someone to love, something to wait and do something.



All that grave weight of America Cancelled! Like Greece and Rome. The future in ruins!

All that grave weight of America Cancelled! Like Greece and Rome. The future in ruins!



People don't necessarily want or need to be done unto as you would have them do unto you. They want to be done unto as they want to be done unto.

People don't necessarily want or need to be done unto as you would have them do unto you. They want to be done unto as they want to be done unto.



If you take an Oriental person and spin him around several times, does he become disoriented?

If you take an Oriental person and spin him around several times, does he become disoriented?




Quote Description


This page presents the quote "A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.". Author of this quote is Seth Godin. This quote is about memories, decision, together, taken, stores, expectations,.