Jason Fried Quotes

What you do is what matters, not what you think or say or plan.

Unless you are a fortune-teller, long-term business planning is a fantasy.

What matters is: Are you profitable? Are you building something great? Are you taking care of your people? Are you treating your customers well?

Every time something slips through the cracks, the cracks get bigger.

The best feature of a product should really be the customer service.

Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else

"Easy" is a word that's used to describe other people's jobs.

How can you expect someone to get a good day's work if they are interrupted all day?

It's simple until you make it complicated.

Projections are just bullshit. They're just guesses.

We also get thousands of suggestions. The default answer is always no.

Before you dismiss a beginner's work, remember how much you sucked when you started. You probably sucked worse, actually.

No is easier to do. Yes is easier to say.

[Facebook and Twitter] aren't the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings.

The design is done when the problem goes away.

You don't need to win every medal to be successful.

The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.

Bottom line: If you can't spare some time to give your employees the chance to wow you, you'll never get the best from them.

When you're short on sleep, you're short on patience. You're ruder to people, less tolerant, less understanding. It's harder to relate and to pay attention for sustained periods of time.

We think of computers as smart and powerful machines. But your goldfish is smarter.

Don’t be insecure about aiming to be a small business. Anyone who runs a business that’s sustainable and profitable, whether it’s big or small, should be

Think about it this way: If you had to launch your business in two weeks, what would you cut out?

It’s a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic.

It’s a lot harder to pull your head up and ask why.

When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.

It won't be as easy, but lots of things that are worth doing aren't easy. It just takes commitment, discipline, and, most important, faith that it's all going to work out.

Obscurity is a good thing. You can fail in obscurity. It removes the fear of failure.

There's nothing wrong with staying small. You can do big things with a small team.