David Quotes
Every time I hear, Cut. Print, something cold and electrical goes off in my head, because I'm never going to change that film.
When something really extreme happens, you have to find a way to embrace that and include it in how you think about the character. Sometimes it's not easy.
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
I just love the feeling from the fans and when I'm walking on deck I can hear people screaming and wishing you the best. That puts you into the game more than anything.
I showed people that it's not about guessing what people can do. It's about saying, 'Here, show me what you can do.'
I truly believe that one of the things that has been lacking in the USA is a spirit of repentance about the injustices of slavery and the injustices of segregation and racism generally.
The betterment of society is not a job to be left to a few. It's a responsibility to be shared by all.
I say that there is nothing deficient about our current theoretical grasp of mind-brain identities. The problem is only that they are counter-intuitive.
On the methodological issue, I think that would be hopeless to try to adjudicate between my view and orthodoxy by appeal to phenomenological introspection. We need to know about brain mechanisms.
Afghanistan has other enormous challenges as well, including a political system that is still very much developing, although there has been some progress in the past several years.
The president and I sat down in the Oval Office, and he expressed very clearly that what he wants from me is my best professional military advice.
Salvation has absolutely nothing to do with human merit and absolutely everything to do with divine mercy.
Repentance is a rich biblical term that signifies an elemental transformation in someone's mind, heart, heart, and life.
I believe anybody who tells you he is unbiased is a liar. Being human gives you bias, and you can't avoid that. The best you can ever hope to be is fair.
Congress needs strong parties, but it also needs the capacity to deal with budget and entitlement challenges that are likely beyond the reach of pure partisan exertion.
I do remember smiling quite a bit inside it though since I knew it wouldn't be seen on film - so of course while the poor planet is being blown up I'm smiling and laughing like mad!
I'm also involved in the rights of the disabled and do some fundraising for that and I thought it would have been a big boost for the campaign but it couldn't be worked out.
I am doing better now though one of my legs is shorter than the other due to the operations.
George Lucas was casting about and had heard favourable things about my work in Clockwork Orange and asked me to come in, which of course I did even though no one knew what the film was about!
My belief is that no movie, nothing in life, leaves people neutral. You either leave them up or you leave them down.