Your brand is formed primarily, not by what your company says about itself, but what the company does.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Always try and be a better person than you were yesterday, cause we aren't guaranteed tomorrow.

WRITERS ARE "SPIRITIAL VENTRILOQUIST" WHO HAVE THE ABILITY TO MAKE PAPER TALK!

[There are] seven gifts God gives you when you commit your life to Christ: a new relationship, a new citizenship, a new family, a new purpose, a new power, a new destiny, and a new journey.

Higher states of awareness is a by product of mental development and conscious evolution.

I guess it was exciting that every time I pulled up to the gate of my house, I wondered if someone was going to jump out of the bush and stab me in the face.

You can feel yourself trying too hard, doing too much. Nobody wants to watch somebody when they're needy, and actors are in the unfortunate position of needing to be cast and needing to be liked.

A foolish man in wealth and authority is like a weak-timbered house with a too-ponderous roof.

The moon has become a dancer at this festival of LOVE.

The elderly are all someone's flesh and blood and we cannot just shut them in a cupboard and hand over the responsibility for taking care of them to the state.

You have a soft spot. Contrary to popular belief, it is not where you are weak, it is the gateway to indestructible power.