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Theodore Levitt Quotes: You want to dig your well where you have the best chance of finding water with the least amount of digging
         

You want to dig your well where you have the best chance of finding water with the least amount of digging


Theodore Levitt
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Other quotes of Theodore Levitt


People don't want quarter-inch drills. They want quarter-inch holes.

People don't want quarter-inch drills. They want quarter-inch holes.



Creativity is thinking up new things. Innovation is doing new things.

Creativity is thinking up new things. Innovation is doing new things.



People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!



Experience comes from what we have done. Wisdom comes from what we have done badly.

Experience comes from what we have done. Wisdom comes from what we have done badly.



The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.



Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.



Kodak sells film, but they don't advertise film; they advertise memories.

Kodak sells film, but they don't advertise film; they advertise memories.



The true purpose of a business is to create and keep a customer, not to make you money.

The true purpose of a business is to create and keep a customer, not to make you money.



Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".



Organizations exist to enable ordinary people to do extraordinary things.

Organizations exist to enable ordinary people to do extraordinary things.





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We have a vision in Nigeria in which muslims and Christians shall live and work together as equals in conditions of peace and prosperity.

We have a vision in Nigeria in which muslims and Christians shall live and work together as equals in conditions of peace and prosperity.



If you are going to have to play defense all the time, you cannot have the kind of ingenuity, assertiveness, independence, and intelligence which is what has made our country strong.

If you are going to have to play defense all the time, you cannot have the kind of ingenuity, assertiveness, independence, and intelligence which is what has made our country strong.



And Zach was taking his jacket off and draping it around my shoulders, which (according to Liz, who double checked with Macey) is the single-sexiest thing a guy can do.

And Zach was taking his jacket off and draping it around my shoulders, which (according to Liz, who double checked with Macey) is the single-sexiest thing a guy can do.



The most exciting business ideas fit on the back of an airplane napkin.

The most exciting business ideas fit on the back of an airplane napkin.



I like to praise and reward loudly, to blame quietly.

I like to praise and reward loudly, to blame quietly.



Jamal Crawford reminds me the most of myself, the way he goes to the basket. But they need leadership.

Jamal Crawford reminds me the most of myself, the way he goes to the basket. But they need leadership.



I'm wearing pajamas, every day, at work. It's the best thing, ever!

I'm wearing pajamas, every day, at work. It's the best thing, ever!



I don't think I ever believed in love, not really. Just though it was something James Bond made up, a long time ago, to get laid.

I don't think I ever believed in love, not really. Just though it was something James Bond made up, a long time ago, to get laid.



To the deficit commission, a depression is the solution to the problem, not a problem.

To the deficit commission, a depression is the solution to the problem, not a problem.



It is a common saying, and in everybody's mouth, that life is but a sojourn.

It is a common saying, and in everybody's mouth, that life is but a sojourn.




Quote Description


This page presents the quote "You want to dig your well where you have the best chance of finding water with the least amount of digging". Author of this quote is Theodore Levitt. This quote is about chance, water, digging, amount,.