You need good principles and good language if you are to succeed.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Make your lives a masterpiece, you only get one canvas.

Mentre che la speranza ha fior del verde

God is forgiving or we would not still be walking this world. But to be moral is not to need his divine forgiveness, I think.

A little step every day makes you reach your final destination. Don't be hasty, take it easy your ultimate goal is just a few steps away.

A man can be short and dumpy and getting bald but if he has fire women will like him.

Okay, sense of humor: plus one. Being able to laugh at yourself: plus one. Being able to laugh at other people without being mean: plus one. Vanity: minus one.

Students now arrive at the university ignorant and cynical about our political heritage, lacking the wherewithal to be either inspired by it or seriously critical of it.

Labor humanizes, exalts.

Everything depends on your state of awareness. If your state of awareness is low, then all the material success in the world won't help.

I am interested in beauty when it has something special and mysterious.