You don't want to negotiate the price of simple things you buy every day.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Life is a linear equation in which you can't cross multiply! If you think you can do it, you can do it. If you think you can't do it, you can't do it. It's a simple formula!

Some of the strongest warnings about judgment in the Bible come from the lips of Jesus.

It's not that I find it hard to meet girls - they do come up and chat me up from time to time. Sometimes I'm interested, I tend not to go for the prettier ones. I prefer the quirkier types.

We learn words by rote, but not their meaning; that must be paid for with our life-blood, and printed in the subtle fibres of our nerves.

I am extremely shy. I am not happy in crowds of people.

In my opinion, the best setup guys now have a tougher job than the closers. They pitch more innings, inherit more runners.

Europeans are greater than they have been since any time since the end of the Cold War.

We (soldiers) are like cloaks,-one thinks of us only when it rains.

Would you stop thinking about what everyone wants. Stop thinking about what I want, what he wants, what your parents want. What do you want?

We think about project's public nature and how that can be enhanced, how the spaces we create can enliven the experience of being there.