Why not live now instead of someday?

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

Without confidence we feel insecure. We replay the doubting voices of our parents on a loop in our own minds.

Did you really think I'd steer you wrong?" Then William pointed to the wide-open country beyond the next ridge. "New York's that way. My compass is unerring.

Here's to your good health and your family's good health and may you all live long and prosper.

At a time like this, scorching irony, not convincing argument, is needed.

Love is the one thing in life that makes everything worthwhile.

When I have heard him talking to Papa during the sittings for the picture, I have sat wondering whether it could be that he has no belief in anybody else, because he has no belief in himself.

When you breathe, you inspire, and when you do not breathe, you expire.

Establish democracy at home, based on human rights as superior to property rights. . . .

The voice of the people may be said to be God's voice, the voice of the Panchayat.

Let him ride a horse. He's a cowboy ain't he?