Habit-forming products alleviate users' pain by relieving a pronounced itch.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

You may be disappointed if you fail, but you are doomed if you don’t try.

What makes someone irresistible, is not their looks, but the way they can make your mind tickle, your heart race and your soul smile, all at once.

In other words, I was a moderately happy penguin who was occasionally attacked by sadness.

OBVIOUSLY YOU STRIKE OUTAGAINST PEOPLE WITHIN RANGE.IT'S CATHARTIC TO AFFECTSOMEONE WHEN YOU'RE ANGRY.ALTERNATIVELY, CHOOSEENEMIES IMPOSSIBLY FAR AWAYSO YOU NEVER HAVE TO FIGHT.

The great act is love.

Holiness, not happiness, is the chief end of man.

Some people have a difficult time facing truth and reality. They prefer to live in a make-believe world, pretending that certain things aren't happening.

If you want it bad enough, you'll find a way to make it happen.

I dislike the idea of jewellery being like a price tag around someone's neck. It needs to be something else - and there is something extremely magical about armour.

Oh how our neighbour lifts his nose, To tell what every schoolboy knows.