Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

I seemed to have lost my husband and best friend simultaneously – and to each other. Something warned me that I would get back either both or none.- #Draupadi

One has a right to judge a man by the effect he has over his friends.

It will be interesting to find out something about her that no one else knew.

Gordon Brown now bestrides politics and the media like the Colossus of Dunfermline. Whatever happened to Tony Blair?

You know, I used to be made fun of as a kid for being really articulate; it was sort of like a strange thing.

Often people with fine countenances and fit bodies were mistakenly assumed by others to have the brains to match.

I grew up in a show biz family and, if you wanted to talk at the dinner table, you'd better be prepared to talk about film.

I think the big lesson to the political class is stop listening so much to each other, and start listening to the people.

All achievement, no matter what may be its nature, or its purpose, must begin with an intense, burning desire for something definite.

She thougt of sunrise over the library slope at Cornell University that nobody out on it had seen because the slope faces west.