We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Having a dream, living that dream, losing that dream, dreaming again and then having that dream come true again is one of the greatest feelings ever because I'm stronger.

She's as common as pig tracks. Just her being here lowers the tone of the entire city.

She wondered what life would be like if there was always an arm around her shoulder and if there was a back that welcomed her hug all the time.

Self-sufficiency is both a good and an absolute good.

Somewhere along the line common sense should prevail,.

If you're just grinding up hamburger at McDonald's, I see that as a bit of an affront to living things. You're not really honoring the life.

If we do not speak for Earth, who will? If we are not committed to our own survival, who will be?

Experimentalists never know when their work is finished.

Rankings don't mean much to me because they can change after one fight. I just hope that I've at least gotten respect. A respect ranking is all I want.

There are two reasons for drinking wine...when you are thirsty, to cure it; the other, when you are not thirsty, to prevent it... prevention is better than cure.