To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

Most things remain undone. Glorious future!

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Only those who are asleep make no mistakes.

Happiness is not reaching your goal. Happiness is being on the way.

The word impossible has been and must remain deleted from our dictionary.

Simplicity and common sense should characterize planning and strategic direction.

Ikea people do not drive flashy cars or stay at luxury hotels.

Waste of resources is a mortal sin at IKEA.

I thought the trees down in Lady Zelana’s country were about as big as a tree could get, ” he said, “but the ones around here are so tall that they probably tickle the moon’s tummy when she goes by.

There are not more than five primary colors  (blue, yellow,   red, white, and black), yet in combination they produce more hues than can ever been seen.

You don't have to have a million followers to make an impact on one.

A tearless heart is a callous heart.

As the moon retaineth her nature, though darkness spread itself before her face as a curtain, so the Soul remaineth perfect even in the bosom of the fool.

War may be the game of kings, but, like the games at ancient Rome, it is generally exhibited to please and pacify the people.

What is necessary is never unwise.

Books are keys that open many doors -- James Rollins

Every life has a death, and every light a shadow. Be content to stand in the light, and let the shadow fall where it will.

I've got to be comfortable when I'm on stage.