Thus ideas like subliminal advertising today rarely works and or even exists.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

What happens to us are tiny matters compare to our hopeful and positive mental attitude to survive the situation.

Being a word wielder is far better than being a sword wielder. Greatest thing is you can still change the world.

There is only one reason of YOUR failure..'You

a storm that walked on legs of lightning, dragging its shaggy belly over the fields.

Everything that you need to succeed has been given to you.

I'm much nicer in person than on Twitter.

Two weeks ago we couldn't pronounce your name, but you were in the lead in a film that made millions, so we're sending you all these scripts.

There is no direct evidence that [Alex] Haley sat down with the F.B.I.

Right now, nearly all the apps on Facebook take a week to build. No more.

Like a blinking cursor on an empty page, it was just the first thing. The beginning of the beginning. But at least it was done.