The public wants to know why or why not. They don't want to know how you're going to do it.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Let go of all your hurt and be healed.

Dreams often come true to those who clearly understand that there is a hefty price for every big prize.

When you get right down to it, we don’t ever want to know one another too well. We want there to be that mystery. Where there’s mystery, there’s hope.

I find it fascinating to think about what the world is going to be like when people won't talk anymore.

Once you're in charge of your job, your house, your children, getting the food on the table, doing all of this, all of the time, it'd be nice for someone else to be in charge for a bit maybe.

Farewells can be shattering, but returns are surely worse. Solid flesh can never live up to the bright shadow cast by its absence.

I encourage people at this time, do not put your faith in any preacher, in any human system, but put your faith and trust in the Living God.

I think it's hard for any parent to see anything negative said or done against your child and, when you can't directly do something about it, it's hard.

These five years as a couturier have really changed my way of seeing fashion and my confidence with fashion. Couture is a dream.

My business in life is to eat, drink, sleep, and die. Everything else is superfluity and I will have none of it.