The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

While the work or play is on ... don't constantly feel you ought to be doing the other.

Selecting your next challenge in life, choose one that is meaningful and will demand your complete concentration.

It is a word that's quickly spoken, which being unrestrained, a heart is broken

I really do hope that the Millennium Summit gives new impetus to the work of the United Nations.

You are walking in a desert.You hear a bird singing.As absurd as it may seem for a bird to be pending in the desert,you are obligated to make it a tree.That's poem

How embarrassing it is to be human.

Every widow I have met has recognized in the wheel a dear forgotten friend.

Some people will do schlock or anything, just to get their name on it.

Forge in the smithy of your soul.

Someday it'll all be done by machine. Information machines.