The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

When you're dealing with frauds and liars, listen more to what they don't say than what they do.

today's pain is yesterdays latent gain we did not take

Everybody seems to be wasting their time online. There is such a narcissistic attitude. It's such a strange world.

As a former federal judge, I am cognizant of the legal issues. As governor, I am forced to deal with their ramifications.

The torrent of the reaching shade Broke shadow into all its parts, What then had been of shadow made Found exigence in fits and starts.

I think we must attack -- wherever we meet it -- the nonsensical idea that mutually exclusive propositions about God can both be true.

Great causes and little men go ill together.

It's a sensible rule that says before you get a mortgage it should be checked whether you can afford it.

There's a reason you can learn from everything: you have basic wisdom, basic intelligence, and basic goodness.

Occasionally a single anecdote opens a character; biography has its comparative anatomy, and a saying or a sentiment enables the skilful hand to construct the skeleton.