The enemy shapes the brand.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

The Bible is not a tested hypothesis, it is not a theory but it is God's Breath.

Why do I find it hard to write the next line?

If you play games with the law of non-contradiction, then every time you open your mouth and say anything, you're cheating. Every time you make a choice in life you're cheating.

Weird people follow you in the streets, you can't sit alone in a restaurant or a cafe and read a book in peace, and I think everybody values those moments of being alone.

Words are good servants but bad masters.

What you have to remember is that baseball isn't a week or a month but a season - and a season is a long time.

I don't know if I am cut out to playing a bad character or not - I really should give it a shot. I would like to play the voice of a baddie, but that's really just a cop-out!

Happy slaves are the bitterest enemies of freedom.

There are the people who overthink making mix CDs and playlists, and how that works generationally is all really interesting to me.

Erroneous assumptions can be disastrous.