The cornerstone of religion, a clear vision can inspire great action and firm conviction.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

The British Army has a fine tradition of being so distracted by what it is currently up to it stubbornly refuses to look round the corner, let alone into the future.

No harm's done to history by making it something someone would want to

Any self-defense situation has the potential to quickly become A 'life and death' situation, therefore your practice of martial arts should be undertaken, as if your very life depends on it . . .

Every culture has its distinctive and normal system of government. Yours is democracy, moderated by corruption. Ours is totalitarianism, moderated by assassination.

I love Adele, I want her to be my best friend. She could come to the U.S., live with me and sing to me every morning.

And who knows? Somewhere out in this audience may even be someone who will one day follow in my footsteps, and preside over the White House as the President's spouse. I wish him well!

The only way a drum machine will get out of beat is for you not to pay your electric bill.

Whatever you fear most has no power--it is your fear that has the power

New study reveals men like to cuddle. Another study reveals men will say anything to get into bed with a woman.

Serious development of the personality begins at the closet door.