Rituals build brands.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Maybe I'll obey the rules. Some of them, anyway, who knows? What are you going to do if I don't, by the way, and haven't I asked you this before?

A man who has become conscious of the absurd is for ever bound to it.

I like style. For Dior, I did more of a collaboration shoot, not just a single image - so there was more to it. It's a very prestigious brand. I like their style and feel like their style is mine.

Looking at health through a gender lens is the first step to a more helpful and personalized approach to healing.

My experience is that you can't possibly win against whatever the tidal wave is that's coming at you.

Some records are timeless, and some absolutely sound of their day.

It is quite easy for stupid people to be happy; they believe in fables, and they trot on in a beaten track like a horse on a tramway.

The girl gave him a look which ought to have stuck at least four inches out of his back.

I have never changed. I feel as young as I always did and remain close friends with Gerhard Schröder.

Life is a school of probability.