Rick Scott used let's get to work to say: All these politicians talk; it's time to do. Everybody else talks about the problem; it's time to find the solution.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

God created us to be great in our calling

Motivation is Power, Power is Motivation

He'd known, since the moment he figured out who she was, that while Celaena would always pick him, Aelin would not.

The minute you settle for less than you deserve you get even less than you settled for.

Non-violence is a permanent attitude we bring to the breakfast table and bring to bed at night.

Something happens because something happens because something happens

You are a black goddess when you come out the salon.

Even the president is watching the fight.

Any man can make a mistake; only a fool keeps making the same one.

But for the use of physical punishment by, and fear of their oppressors, animals would never be a part of a circus.