People don't want gadgets, they want services.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

There is no real conflict between nationalism and globalism. On the contrary: It is to the extent that a nation becomes more global in its achievements that it becomes admirable.

Father and Ivy used to go off on their excursions, never knowing that I was relieved when they were gone. That I'd wear my nightgowns all day and read from dawn till dusk.

Silence guides the mind...

There is an anti-aging possibility, but it has to come from within.

I was 30 before I made a living that was not embarrassing.

Make it your moment-to-moment aim to recognize the difference between being aware of your thoughts, and being carried along by them.

The most promising evidence bearing on reincarnation seems to come from the spontaneous cases, especially among children.

I don't do a ton of deals a year, and I really like working with startups - it's the only way I can invest. It fits my ADD brain.

A mother is neither cocky, nor proud, because she knows the school principal may call at any minute to report that her child had just driven a motorcycle through the gymnasium.

To say God spake or appeared as he is in his own nature, is to deny his Infiniteness, Invisibility, Incomprehensibility.