Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

If you’ve been there, done that, gotten the t-shirt, isn’t it time to move on to a new destination? Don’t waste a lot of time stressing the “could have’s” – because if it should have, it would have!

Never let your perspective change the truth. The truth should always change your perspective.

The "passion for incredulity" can produce as much self-deception as the uncritical will to believe.

I can hardly understand the Australian accent.

Opponents are working very hard to defeat us. Let's not do it for them by defeating ourselves from within.

The people who make history are not the people who make it who are there but the people who make it and then write about it.

I have granted you much that you asked: and yet you never cease to ask of me. He who refuses nothing, Atticilla, will soon have nothing to refuse.

A vegan in a Hummer has a lighter carbon footprint than a beef eater in a Prius.

You really can't worry about stuff you can't control... You need to focus on getting where you need to be and not worry about what could have been and what should have been.

Bernie Sanders has inspired millions of people in this country.