One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

In my darkness time, God splendour light shines my path.

As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.

We love to be with our family and friends and I can tell you that lots of eating will be involved.

The world needs less destruction.

In New York you've got to have all the luck.

Friends are the twenty-first-century version of extended families.

Philosophers are often actively disinterested in what happens between the cup and the lips (after all, that's "non-ideal theory").

Nowadays people sell millions of records that can't sing.

Anything which causes trouble has special merit in their eyes.

[Copernicus] did not ignore the Bible, but he knew very well that if his doctrine were proved, then it could not contradict the Scriptures when they were rightly understood.