Kevin Plank Quotes

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

Motivation, passion, and focus have to come from the top.

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

Best merchants are the ones who dictate cool, not those who try to predict it!

We need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy.

It's absurd that you know more about your car than you know about your body.

The purpose of Disneyland is to make people smile.

Your attitude is contagious.

I believe people change. I think that they can learn from mistakes.

Brands are all about trust. That trust is built in drops and lost in buckets.

I run five miles three times a week I log everything. I look up routes when I travel.

Every great brand is like a great story.

Leadership is... to make sure you never limit the idea or opportunity.

It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!