When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

All your life should be seen and measured in the light of eternity.

I thought to myself: if it’s true that every person has a star in the sky, mine must be distant, dim, and absurd. Perhaps I never had a star.

Teaching is different today. Teachers don’t just stand at the board and lecture while the kids take notes. What we’re ultimately teaching them is to teach themselves.

The mark of an educated man is the ability to make a reasoned guess on the basis of insufficient information.

I don't know, I feel like as time has gone on, hip-hop has become really redundant and repetitive.

The Federal Reserve will not monetize the debt.

I want a poem which is made of compression, passion, precision, symmetry, & disruption.

I count him lost, who is lost to shame.

I'll tell you this about the Oscars - they're real.

Commitment cannot be taught; it can only be caught. I refer to the crusading spirit. Without the crusading spirit, you may have the starting power but not the staying power.