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John Sculley Quotes: Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
         

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.


John Sculley
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Other quotes of John Sculley


We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.



People who take risks are the people you'll lose against.

People who take risks are the people you'll lose against.



If you spend too much time worrying about how other people perceive you, you'll never break the rules.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.



People are going to be most creative and productive when they're doing something they're really interested in.

People are going to be most creative and productive when they're doing something they're really interested in.



You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.



Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.



In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.

In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.



No great marketing decisions have ever been made on qualitative data

No great marketing decisions have ever been made on qualitative data



Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.



As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.





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I mean, my dad's a television producer, and I knew I could get a job as an assistant or a reader with one of his friends, but it wasn't exactly what I wanted to do.

I mean, my dad's a television producer, and I knew I could get a job as an assistant or a reader with one of his friends, but it wasn't exactly what I wanted to do.



Charity has always been a expression of the guilty consciences of a ruling class.

Charity has always been a expression of the guilty consciences of a ruling class.



Obama sees America as another country on the UN role call. Somewhere between Albania and Zimbabwe.

Obama sees America as another country on the UN role call. Somewhere between Albania and Zimbabwe.



Money doesn't buy class.

Money doesn't buy class.



Develop the strength of a man, but live as gently as a woman

Develop the strength of a man, but live as gently as a woman



Talk about impersonating an identity, about locking into a role, about irony; I went to cover the war and the war covered me; an old story, unless of course you've never heard it.

Talk about impersonating an identity, about locking into a role, about irony; I went to cover the war and the war covered me; an old story, unless of course you've never heard it.



In Washington, compromise has become a dirty word.

In Washington, compromise has become a dirty word.



Those whom true love has held, it will go on holding.

Those whom true love has held, it will go on holding.



Research has shown that a barren environment is much more damaging to baby animals than it is to adult animals. It does not hurt the adult animals the same way it damages babies.

Research has shown that a barren environment is much more damaging to baby animals than it is to adult animals. It does not hurt the adult animals the same way it damages babies.



The more uncompromisingly specific you are the more you end up touching the bigger universal truths.

The more uncompromisingly specific you are the more you end up touching the bigger universal truths.




Quote Description


This page presents the quote "Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.". Author of this quote is John Sculley. This quote is about competitive advantage, action, marketing, series, strategy, integrated, business,.