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Claude C. Hopkins Quotes: Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.
         

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.


Claude C. Hopkins
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Other quotes of Claude C. Hopkins


Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table



Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves



Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.



Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring



Platitudes and generalities roll off the human understanding like water from a duck.

Platitudes and generalities roll off the human understanding like water from a duck.



Curiosity is one of the strongest human incentives

Curiosity is one of the strongest human incentives



The man who wins out and survives does so only because of superior science and strategy.

The man who wins out and survives does so only because of superior science and strategy.



The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.



Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way



Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns





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Shine your light and make a positive impact on the world

Shine your light and make a positive impact on the world



Do not stalk your prey until you are sure it is prey

Do not stalk your prey until you are sure it is prey



So long as one does not despair so long as one doesn't look upon life bitterly things work out fairly well in the end.

So long as one does not despair so long as one doesn't look upon life bitterly things work out fairly well in the end.



Oh mortal man, is there anything you cannot be made to believe?

Oh mortal man, is there anything you cannot be made to believe?



Who I am inside determines how I feel about my body instead of the other way around

Who I am inside determines how I feel about my body instead of the other way around



Samson told Delilah loud and clear, keep your cotton picken fingers out of my hair.

Samson told Delilah loud and clear, keep your cotton picken fingers out of my hair.



After much soul searching I was able to renounce my past Islamist ideology, challenging everything I was once prepared to die for.

After much soul searching I was able to renounce my past Islamist ideology, challenging everything I was once prepared to die for.



Meditation is a technique to integrate one's personality, to be able to live and enjoy full life of all glories - worldly and divine.

Meditation is a technique to integrate one's personality, to be able to live and enjoy full life of all glories - worldly and divine.



The simple faith in progress is not a conviction belonging to strength, but one belonging to acquiescence and hence to weakness.

The simple faith in progress is not a conviction belonging to strength, but one belonging to acquiescence and hence to weakness.



National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.




Quote Description


This page presents the quote "Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.". Author of this quote is Claude C. Hopkins. This quote is about able, qualifications, oratory, salesmanship, salesman,.