It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

In many cases, the more you try to compete, the less competitive you actually are.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

The secret to building great products is not creating awesome features, it's to make your users awesome.

Make the right things easy and the wrong things hard to do.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Just make people better at something they want to be better at.

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

Give users what they actually want, not what they say they want.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.

We are getting older fatter and balder. Each day brings us one step closer to death. Other than that, life's a ding-a-derry.

What a mystery woman is, boss! Even if she falls thousand times, she rises a thousand times a virgin. But how´s that? you´ll say. Because she doesn´t remember!

When Trying To Achieve Your Dreams, Never Let Anyone or Anything Stand in Your Way

Growth can only come when you are insecure, when you don't know it all.

I find it very hard to say yes or no quite openly, because people are never satisfied. One day they write us off as saying we're not together and the next day we're together and getting married.

In truth, the gold standard is already a barbarous relic.

Basketball isn't my job.

It was amazing that during rehearsals, without any of the costume on, the character was there complete. It just happened. Half the time, I didn't know I was doing it.

There are times when I think that the reading I have done in the past has had no effect except to cloud my mind and make me indecisive

Women fight for democracy and engage in the world. But they shouldn't try and be copying men and be masculine; they should anchor on the home and build on those fundamentals.