Just make people better at something they want to be better at.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

In many cases, the more you try to compete, the less competitive you actually are.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

The secret to building great products is not creating awesome features, it's to make your users awesome.

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Make the right things easy and the wrong things hard to do.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

Give users what they actually want, not what they say they want.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.

I seem to be torn between 'I wish we'd met earlier' and 'I wish we'd never met'.

This is my idea of family, actually, a sticky morass you can't chew your way out of.

Wherever you go, no matter what the weather, always bring your own sunshine.

You've got to make haste while it's still light of day.

Whatever you gain through self promotion you'll have to sustain through self promotion. When our promotion comes from God, He sustains it.

However, one cannot put a quart in a pint cup.

All I got to do is keep getting the most out of each one of my days and keep trying to be the best athlete I can become.

The darkness of death is like the evening twilight; it makes all objects appear more lovely to the dying.

Don't let the doom criers and the cynics persuade you that the best is past.

Get stoned and abandon all constructive activity.