The secret to building great products is not creating awesome features, it's to make your users awesome.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

In many cases, the more you try to compete, the less competitive you actually are.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Make the right things easy and the wrong things hard to do.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Just make people better at something they want to be better at.

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

Give users what they actually want, not what they say they want.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.

There is no pain like the pain of transformation.

Enjoy being you. Have fun. And be different.

In ethics of life, the gender that are much discussed, are favourites.

The world is quite right. It does not have to be consistent.

I think of religion as something that stains the person. It's a mindset you can never get free from, it's always in the back of your head.

A wise man proportions his belief to the evidence.

Having no new companions, nothing remained for him but to read.

My ideal of manliness is to be incapable of doing anything

The internet is like a surround system, a landscape at its most benign, a closed system of surveillance and self-surveillance at its more sinister. Something we can no longer imagine an outside of.