It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

Ideas are the currency of innovation.

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

Things will happen when they should. When an event is forced, its outcome would be less than optimal.

We are saved only by grace through faith.

Mediation on the Scriptures will renew your mind.

I started off as an actor thinking that I would be this Romeo, this dashing leading man. It turns out that I'm a character actor.

About my boss, Tyler tells me, if I'm really angry, I should go to the post office and fill out a change-of-address card and have all his mail forwarded to Rugby, North Dakota.

One of the important requirements for learning how to cook is that you also learn how to eat.

Everything you think you're supposed to feel even, or do. When it doesn't match up with what everything that the culture is telling you to do, you feel like a failure.

Armed with madness, I go on a long voyage.

For me, as a writer who comes from quite a naturalistic tradition, British screenwriting is quite delicate, quite small, and rarified in a way.

What we do in our lives is what gives us contentment and serenity and makes us feel like we are doing some kind of contribution.