David Brier, The Lucky Brand Quotes
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There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
Having a me-too brand is a death sentence.
Cookie cutters are for baking, not branding.
Life is made up of dots
Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.