David Brier Quotes
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Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
Ideas are the currency of innovation.
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
Having a me-too brand is a death sentence.
Cookie cutters are for baking, not branding.
And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.
Branding is the art of differentiation
Life is made up of dots
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.