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David Brier Quotes

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David Brier Quotes: "When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea."

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.




David Brier Quotes: "Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?"

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?



David Brier Quotes: "A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion."

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.



David Brier Quotes: "Ideas are the currency of innovation."

Ideas are the currency of innovation.




David Brier Quotes: "The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying."

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.



David Brier Quotes: "It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace."

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.



David Brier Quotes: "There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months."

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.




David Brier Quotes: "Having a me-too brand is a death sentence."

Having a me-too brand is a death sentence.



David Brier Quotes: "Cookie cutters are for baking, not branding."

Cookie cutters are for baking, not branding.



David Brier Quotes: "And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand."

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.



David Brier Quotes: "Branding is the art of differentiation"

Branding is the art of differentiation



David Brier Quotes: "Life is made up of dots"

Life is made up of dots




David Brier Quotes: "Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing."

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.



David Brier Quotes: "So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp."

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.



David Brier Quotes: "Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight."

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.



David Brier Quotes: "Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo."

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.



David Brier Quotes: "Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard."

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.



David Brier Quotes: "Brand growth and dominance is created by having the highest brand value, not the lowest price tag."

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.



David Brier Quotes: "We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked."

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.