In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Liberation for who does not have a shack and freedom for who does not know how to live is fatal.

We want to encourage a world of creators, of inventors, of contributors. Because this world that we live in, this interactive world, is ours.

Appeals to the past are among the commonest of strategies in interpretations of the present.

The school of life embodies a compulsory education that no man escapes.

I like to set up obstacles and defeat them.

Stem cell research has become such a polarizing issue in America... and I wanted to bring it down to the personal level, instead of the political.

Love does not make you weak, because it is the source of all strength, but it makes you see the nothingness of the illusory strength on which you depended before you knew it.

Worship starts with seeing something great and then reflecting it to the world. Let's see God so we can reflect God.

Let us never adopt the maxim, Rather lose our friend than our jest.

For one pain endured with joy, we shall love the good God more forever.