If you're long-term oriented, customer interests and shareholder interests are aligned.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Your choices become your directions the moment you start to implement them. When you make choices and you don’t implement them, your choices may be the best ever, but the most useless.

This was a little house, with a ceiling that kept getting higher and higher, a hot place with no windows. This was anger.

Ah, does my princess now want what I offer?

It's not easy staying relevant in the marketplace.

It is the professed goal [of U.S. multinational corporations] to control as large a share of the world market as they do of the United States market.

The Republican Party would have the American flag and the swastika flying side by side.

A character is what he does, yes - but even more, a character is what he means to do.

Who speaks is not who writes, and who writes is not who is.

Suppose you ask God for a miracle and God says yes, very well. How do you live the rest of your life?

This thing of darkness I Acknowledge mine.