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Martin Sorrell Quotes: If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.
         

If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.


Martin Sorrell
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In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

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We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.

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I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

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When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.





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This page presents the quote "If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.". Author of this quote is Martin Sorrell. This quote is about sponsorship, money, yield, four, happens, very powerful, formula one, powerful, years,.