If you have a business model that relies on customers being misinformed, you better start working on changing your business model.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

When we are healthy, wealthy and powerful, we forget about our mortality. It’s only when irreparable cracks set in that we come back to reality.

Without morality and virtue most things in a free society fall apart. But with them, anything is possible.

I wouldn't say I'm happy, but I look at things in a soft way. I try to convey more personal interaction, rather than huge injustices.

In our age there is no such thing as 'keeping out of polities'. All issues are political issues.

Find your center and stay there.

Negative feelings can either lead to sinking into oneself and disappearing, or they can make you angry and want to prove that you're worthy to be in the conversation.

A man who reviews the old so as to find out the new is qualified to teach others.

I blend my green drink every morning. I also fix my son a full-on American breakfast with bacon and toast.

An old house with its windows gone always makes me think of something dead with its eyes picked out.

If news is not really news unless it is bad news, it may be difficult to claim we are an informed nation