If you can't feed a team with two pizzas, it's too large.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

It was a kingdom of dreams — a place where things would be just the way I wanted them to be.

Home is in here [tapping temple]. Where you live is just a geographical preference.

The Big Bang banged, and for some reason we’re here. And that’s astonishing. And that we can understand that, that’s the most astonishing.

Sensible and responsible women do not want to vote.

Even though I occasionally appear on it, I don't watch television.

What is it you want your audience to see? Who is your audience? What does surface signify? Does it carry meaning? Do you fully understand and know what you are doing? WHY are you using encaustic?

Since an early age, I've been intrigued by the idea of design evolution.

True counselors of despair are those who hope against hope—and historical experience—that the government can and will act constructively.

To pick up the paper and read about yourself getting slammed, that doesn't start your day off right.

The Iranians don't intimidate! They're like the Vietnamese and the Iraqis. You want to start a war with them? They'll still be fighting in fifty years!