For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Kindness is true wisdom—not cleverness.

The pursuit of passion is a decisive purposeful living.

The only thing you absolutely have to know, is the location of the library.

Laughter is to life what shock absorbers are to automobiles. It won't take the potholes out of the road, but it sure makes the ride smoother

I don't honestly think people know what acting is.

I was an incurable romantic then, same as I am now. I was always pining away after somebody

Most people don't need to work as hard as I do.

I've never been a goalscorer, only own goals. Good own goals.

The sanyasa of the Gita is all work and yet no work.

My approach to the races hasn't changed in my 20-year career. If I have the chance to attack and to pass, I do it, trying to get the best possible result.