Do everything in your power to make customers go confidently in the direction of their purchase intention.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Our future experiences will be colored by the choices we make in the present.

Before the telescope and the microscope were invented the mankind was wearing blinkers.

There is no limit on earnings.

Everything I eat has been proved by some doctor or other to be a deadly poison, and everything I don't eat has been proved to be indispensable for life. But I go marching on.

Forms of expression always appear turgid to those who do not share the emotions they represent.

A factor that greatly supports the opening of energy in practice is exercise and care of the physical body.

The difference in being good at some thing and being great at something is usually found in the little things.

Crime, to the man of the forties, was an alien monstrous terror.

Most Tea Party activists consider Obama a big-spending liberal. Some even question his eligibility to be president.

Truth crushed to earth shall rise again,- The eternal years of God are hers; But Error, wounded, writhes with pain, And dies among his worshippers.