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Laura Busche, Lean Branding Quotes

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Laura Busche, Lean Branding Quotes: "If building a disruptive, dynamic brand is not in your plans, neither is profit."

If building a disruptive, dynamic brand is not in your plans, neither is profit.



Laura Busche, Lean Branding Quotes: "What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?"

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?




Laura Busche, Lean Branding Quotes: "In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter."

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.



Laura Busche, Lean Branding Quotes: "Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question."

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.




Laura Busche, Lean Branding Quotes: "All human aspirations are opportunities for brands to build relationships."

All human aspirations are opportunities for brands to build relationships.



Laura Busche, Lean Branding Quotes: "Your brand story’s “happily ever after” involves open wallets."

Your brand story’s “happily ever after” involves open wallets.



Laura Busche, Lean Branding Quotes: "Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it."

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.




Laura Busche, Lean Branding Quotes: "People relate to people, and if your brand feels like people, they’ll relate to you, too."

People relate to people, and if your brand feels like people, they’ll relate to you, too.



Laura Busche, Lean Branding Quotes: "So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence."

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.



Laura Busche, Lean Branding Quotes: "Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you."

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.



Laura Busche, Lean Branding Quotes: "Do everything in your power to make customers go confidently in the direction of their purchase intention."

Do everything in your power to make customers go confidently in the direction of their purchase intention.



Laura Busche, Lean Branding Quotes: "Lean brands are the result of continually testing assumptions."

Lean brands are the result of continually testing assumptions.




Laura Busche, Lean Branding Quotes: "Make sure you test your brand story’s recipe with whomever you’re cooking it for."

Make sure you test your brand story’s recipe with whomever you’re cooking it for.



Laura Busche, Lean Branding Quotes: "People change, and so do their aspirations, and so should brands."

People change, and so do their aspirations, and so should brands.



Laura Busche, Lean Branding Quotes: "Brands play in an exciting sandbox of symbolic meanings."

Brands play in an exciting sandbox of symbolic meanings.



Laura Busche, Lean Branding Quotes: "Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself."

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.