Best practices are those practices that generally produce the best results or minimize risk.

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.

Yeah! Everything is okay!

Re-mind yourself who you are and Re-member you are already a conqueror!

Men seldom make passes At girls who wear glasses.

I like good stories. Quality products and character are what's important. Even if the script isn't that strong, if I challenge myself with a great character, I'll go for it.

My motto is water off a duck's back. Meaning: don't let negativity weigh you down, perpetuate positive thinking.

I have not much interest in anyone's personal history after the tenth year, not even my own. Whatever one was going to be was all prepared before that.

I think teaching a man to hate himself is much more criminal than teaching a man to hate someone else.

I will try to make a doll of Oksana with a little dog.

I'm getting paid to do what I got in trouble for in the 7th grade. I absolutely love what I do and thank my lucky stars for twenty-five years of full-time employment in this business.

The FDA calls certain substances "controlled." But there are no "controlled substances," there are only controlled citizens.