Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

Best practices are those practices that generally produce the best results or minimize risk.

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.

Even now - in the final hour of my life -I'm falling in love again.

The sacred time exist in days, weeks, months, seasons and years.

Your imagination is a very powerful tool given to you by the Universe

On his misfit globe he has outlasted the mammoth and the pterodactyl, but he has never got the upper hand of bacteria and the insects.

I was always an observer, even as a child. I could be satisfied to sit in a car for 3 hours and just look at the street go by while my mother went shopping.

I always loved Alan Menken songs and wanted my first album to be a tribute to him and his work. I always loved his music.

Dear Posterity, If you have not become more just, more peaceful, and in general more sensible... then may the Devil take you!

Everybody has secrets and some are deeper and darker than others. I think if we peered within the psyche of another we would be all of those things and so very much more.

Groundhog Day is a lot like a rock concert but the people are better behaved and there's a groundhog involved.

I'm about as far from being a flag-waver - you won't find any American flag pins in my drawer - as someone can be.