As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Life went on, despite all the dying.

Grief is an element. It has its own cycle like the carbon cycle, the nitrogen. It never diminishes not ever. It passes in and out of everything.

You can pretend to be serious but you can't pretend to be witty.

The Patriot Act unleashed the FBI to search your email, travel and credit records without even a suspicion of wrongdoing.

I don't want to be the center of attention, which is ironic. I hate having all eyes on me - unless it's for my job, and my job is playing football. I'm not that attention-hungry.

Reality TV rots people's brains.

The more confident one becomes, the less one needs all people to be the same.

There is in every miracle a silent chiding of the world, and a tacit reprehension of them who require, or who need miracles.

Every film starts with two or three images. Then I try to edit these images.

If you give people nothingness, they can ponder what can be achieved from that nothingness.