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Tom Peters Quotes: As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
         

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.


Tom Peters
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Other quotes of Tom Peters


Leaders don't create followers, they create more leaders.

Leaders don't create followers, they create more leaders.



The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.



If a window of opportunity appears, don't pull down the shade.

If a window of opportunity appears, don't pull down the shade.



The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.

The greatest difficulty in the world is not for people to accept new ideas, but to make them forget old ideas.



The leaders who work most effectively, it seems to me, never say 'I'. They don't think 'I'. They think 'we'; they think 'team'.

The leaders who work most effectively, it seems to me, never say 'I'. They don't think 'I'. They think 'we'; they think 'team'.



Celebrate what you want to see more of.

Celebrate what you want to see more of.



Excellence is not an aspiration. Excellence is what you do in the next five minutes.

Excellence is not an aspiration. Excellence is what you do in the next five minutes.



Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it...only business people think it isn't necessary to train.

Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it...only business people think it isn't necessary to train.



The thing that keeps a business ahead of the competition is excellence in execution.

The thing that keeps a business ahead of the competition is excellence in execution.



Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!

Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!





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Grownups don't pay it much attention because they can't imagine anything more majestic to a child than their own selves and so confused dependance for reverence.

Grownups don't pay it much attention because they can't imagine anything more majestic to a child than their own selves and so confused dependance for reverence.



I mean, don't forget the earth's about five thousand million years old, at least. Who can afford to live in the past?

I mean, don't forget the earth's about five thousand million years old, at least. Who can afford to live in the past?



Italian cameramen grow up immersed in an awareness of light. It is part of their mythology.

Italian cameramen grow up immersed in an awareness of light. It is part of their mythology.



You have the rest of your lives to catch up together. After all, soulmates always end up together. [...] Ey-girlfriends are easily forgotten. Best friends stay with you for ever.

You have the rest of your lives to catch up together. After all, soulmates always end up together. [...] Ey-girlfriends are easily forgotten. Best friends stay with you for ever.



It's hard to explain. It probably sounds super silly, but I do have a lot of really weird dreams.

It's hard to explain. It probably sounds super silly, but I do have a lot of really weird dreams.



When the mask of self-righteousness has been torn from us and we stand stripped of all our accustomed defenses, we are candidates for God's generous grace.

When the mask of self-righteousness has been torn from us and we stand stripped of all our accustomed defenses, we are candidates for God's generous grace.



Above average intelligence has always run in my family. Ambition, however, has always walked with a limp.

Above average intelligence has always run in my family. Ambition, however, has always walked with a limp.



If there is no transformation inside of us, all the structural change in the world will have no impact on our institutions.

If there is no transformation inside of us, all the structural change in the world will have no impact on our institutions.



The greatest thing for me football-wise is that it's a test of will.

The greatest thing for me football-wise is that it's a test of will.




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This page presents the quote "As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.". Author of this quote is Tom Peters. This quote is about brands, halos, powerful,.