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Bruce Henderson Quotes: Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.
         

Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.


Bruce Henderson
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Other quotes of Bruce Henderson


The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.



Your most dangerous competitors are those that are most like you.

Your most dangerous competitors are those that are most like you.



All strategy depends on competition.

All strategy depends on competition.



The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.



Fatal North was being poisoned to death aboard his own vessel and by someone from his hand-picked crew... a cold-blooded, calculating, pre-meditated murder by a diabolical killer.

Fatal North was being poisoned to death aboard his own vessel and by someone from his hand-picked crew... a cold-blooded, calculating, pre-meditated murder by a diabolical killer.





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Human needs rules and penalties.Lessons require heroes and villains.Ignore them, then welcome to the jungle.

Human needs rules and penalties.Lessons require heroes and villains.Ignore them, then welcome to the jungle.



The corridor didn't seem long enough to contain so much blackness.'Passing Through Peacehaven

The corridor didn't seem long enough to contain so much blackness.'Passing Through Peacehaven



Because of indifference, one dies before one actually dies.

Because of indifference, one dies before one actually dies.



Math was always my bad subject. I couldn't convince my teachers that many of my answers were meant ironically.

Math was always my bad subject. I couldn't convince my teachers that many of my answers were meant ironically.



I am not... totally unreceptive to colour providing it makes its appearance quietly, deferentially, and without undue fanfare.

I am not... totally unreceptive to colour providing it makes its appearance quietly, deferentially, and without undue fanfare.



When you invite trouble, it's usually quick to accept.

When you invite trouble, it's usually quick to accept.



Indeed, it is that ambiguity and ambivalence which often is so puzzling in women

Indeed, it is that ambiguity and ambivalence which often is so puzzling in women



I don't know where the hell I'll be in 5 years. Maybe I'll be producing movies maybe I'll be on a corner selling apples. I don't know, but I'm having a hell of a lot of fun.

I don't know where the hell I'll be in 5 years. Maybe I'll be producing movies maybe I'll be on a corner selling apples. I don't know, but I'm having a hell of a lot of fun.



It's the most exciting thing you have ever done with your pants on!

It's the most exciting thing you have ever done with your pants on!




Quote Description


This page presents the quote "Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.". Author of this quote is Bruce Henderson. This quote is about corporate, encounters, resources, objectives, strategy, attempting, impossible, waste, approach,.