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Scott D. Cook Quotes: A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
         

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.


Scott D. Cook
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Other quotes of Scott D. Cook


Mutual funds were created to make investing easy, so consumers wouldn't have to be burdened with picking individual stocks.

Mutual funds were created to make investing easy, so consumers wouldn't have to be burdened with picking individual stocks.



Fifty years ago wealth was stored and transmitted physically through gold bars, stock certificates, bank notes, and coins.

Fifty years ago wealth was stored and transmitted physically through gold bars, stock certificates, bank notes, and coins.



So I think instead of focusing on the competition, focus on the customer.

So I think instead of focusing on the competition, focus on the customer.



Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.



Even the once simple home mortgage now has so many flavors and styles and variations that it is difficult for people to make a decision.

Even the once simple home mortgage now has so many flavors and styles and variations that it is difficult for people to make a decision.



Before 1980, it was basically illegal for U.S. banks to invent new products.

Before 1980, it was basically illegal for U.S. banks to invent new products.



The changing nature of money is only one facet of the financial services revolution.

The changing nature of money is only one facet of the financial services revolution.



QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me.

QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me.



Today more people believe in UFOs than believe that Social Security will take care of their retirement.

Today more people believe in UFOs than believe that Social Security will take care of their retirement.



Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking.

Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking.





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Realize your purpose and carry it out boldly

Realize your purpose and carry it out boldly



The only thing worse than not getting there is not starting the journey because you are still thinking about how to start it. Just start.

The only thing worse than not getting there is not starting the journey because you are still thinking about how to start it. Just start.



Some people go through life trying to find out what the world holds for them only to find out too late that it's what they bring to the world that really counts.

Some people go through life trying to find out what the world holds for them only to find out too late that it's what they bring to the world that really counts.



The saxophone is a very interesting machine, but I'm more interested in music.

The saxophone is a very interesting machine, but I'm more interested in music.



There was nothing separate about her days. Like drops on the window-pane, they ran together and trickled away.

There was nothing separate about her days. Like drops on the window-pane, they ran together and trickled away.



You should've gone to China, you know, 'cause I hear they give away babies like free iPods. You know, they pretty much just put them in those t-shirt guns and shoot them out at sporting events.

You should've gone to China, you know, 'cause I hear they give away babies like free iPods. You know, they pretty much just put them in those t-shirt guns and shoot them out at sporting events.



To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.

To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.



I've always been so intrigued by French language and how it completely changes you, because of cultural context, because of humor.

I've always been so intrigued by French language and how it completely changes you, because of cultural context, because of humor.



I draw the art for the writers. A lil' chibi of each author crowns their articles.

I draw the art for the writers. A lil' chibi of each author crowns their articles.



Take the chance. Just believe and things will happen.

Take the chance. Just believe and things will happen.




Quote Description


This page presents the quote "A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.". Author of this quote is Scott D. Cook. This quote is about consumers, marketing, business, media,.