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You cannot become something new without putting in the appropriate effort, can you? Just as a seed cannot grow into an ear of corn without the appropriate time, sunlight, water, and care.
So you can speak, can you? Well, that’s going to stand you out from the rest of the crowd, isn’t it? No. Sorry, my boy. The ability to speak does not a salesman make
No, I’m afraid your overconfidence, as with most young men who dream of becoming successful, can quite quickly become the Achilles’ heel of your continued mediocrity
Now you learn about the greatest tool available to any salesman. I’m going to give you an introduction into something that will help customers recognise the value of your offer all by themselves.
I am aware that it can be easily missed, but once you have the ability to uncover and clarify real needs – the things that really matter - you can discuss in detail how you meet each and every one
That’s what marks out the successful from the nearly-rans. Focusing on what makes people itch rather than continuously presenting an entire catalogue of scratches.
The value you get does not depend on what you have, but how much of it you bring to the market place. You don’t get paid when you keep your gifts at home and go to the market empty handed!
I fake fake to have a fake life. Does that make me a real horse? Buy now for $777, wooden saddle sold separately. Real horseshoes not included. Imaginary ones – neither.
If we were rational enough to judge what we are fed based on what we are fed, those in the business of selling us hope (i.e., public speakers, presidents, priests, etc.) wouldn't wear suits.
It’s hard being pissed with a nice car and a good job. Fed up on filet medallions and swimming in chilled martinis. We know what we think and our life here is our reward for thinking it.
People sell their soul in such small quantities - a seemingly trivial compromise here, a rationalization of a minor evil there - that they don't realize what they're doing until it is too late.
Setting proper expectations from the moment you meet a potential client will reduce stress and enable all parties to work together, rather than struggling contentiously through the process.