Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

You must become an expert on a product, service or anything you write about to really be effective.

View every problem as an opportunity.

What you focus on expands.

You sell on emotion, but you justify a purchase with logic.

What makes earth feel like hell is our expectation that it should feel like heaven.

Life is defined by time and seasons.

Being broke is only temporary if you do not allow yourself to be poor forever.

Looking back, I remember telling my daughters that we didn't have money, pizzazz and a lot of the things we have today, but we had so much love and we lived like millionaires.

Suddenly, you are very much in the present, and you learn it's really the place where you should always live.

Drink to forget; don't forget to drink.

The love we most cherish will, of necessity, bring us pain. Because that love is like the setting of a body with broken bones. But I want to stage the setting. I want to direct all scenes.

He's as weird as snake's suspenders but sweet as a stolen kiss, too.

I play guitar, piano, bass and percussion.

It's a big pay off when I see a woman wearing my stuff. It's really gratifying.